LAHORE: (Friday, March 10, 2023): Punjab University Institute of Business Administration (IBA) organized the opening ceremony of the second two-day international conference on “Business Administration 2023” at its premises here on Friday. On this occasion, former Director IBA Prof Dr Ehsan Malik, Principal Hailey College of Commerce Prof Dr Mubbsher Munawar Khan, Principal Hailey College of Banking & Finance Dr Ahmad Muneeb Mehta, Director IBA Prof Dr Muqaddas Rehman, experts, researchers, faculty members and a large number of students were present. In his address, Dr Ehsan Malik said that development is impossible without hard work and developed countries have been adhering to the same principles. He said that the main responsibility of the universities is the creation of new knowledge for which the promotion of research culture is necessary. He said that without impactful innovations sustainability could not come. Dr Mubbsher said that MPhil, PhD scholars get an opportunity to learn from such meaningful conferences. He said that educationists, business community and researchers have to work with modern trends for the stability of the country's economy. He said that there can be no sustainability without proper utilization of resources. Dr Muqaddas welcomed the participants and said that the purpose of organizing the conference is to benefit from each other's experiences to work on new ideas. She said that organizing the international conference is an honor for IBA. Later, souvenirs were presented to the distinguished guests.